You want to rise to the top of an organisation, drive strategy, lead a high-performance team, be respected, and make a hefty amount of money along the way.
You know you have the goods.
Yet you often get overlooked for internal promotions. And when you apply for external roles, you get overlooked by recruiters and hiring managers. What’s going on?
The Missing Ingredient.
I meet a lot of experienced senior business leaders who find themselves in this situation.
Despite their enviable track records and strong communication skills, they fail to successfully attract (and/or compete for) top jobs because they can’t effectively articulate their commercial value to potential employers and recruiters.
When asked to talk about themselves – via their resume, their LinkedIn profile, during a job interview, or even over a coffee – they stumble and sell themselves short.
They lack the ability to sell and market themselves.
To be more specific, they don’t clearly understand what their value is – which means they can’t live, breathe and communicate that value.
This is unfortunate, because it means that candidates who do talk a good game – even though they lack the skills to back it up – often get the job instead.
How To Fix The Problem.
The key to fixing this issue lays in reducing or eliminating what I call the Success Gap.
Let me explain.
Do you ever feel like you’re selling yourself short to recruiters and employers?
Well, the gap between what you’re worth and what you can communicate you’re worth is your Success Gap.
Your Success Gap is the difference between your actual commercial value and the value you’re able to articulate, define, communicate and own when you’re pitching yourself to potential employers.
The Success Gap represents scads of untapped potential and missed opportunities.
Eliminating Your Success Gap.
Eliminating your success gap is a matter of knowing how to create a value proposition which connects the disparate threads of your career into a cohesive narrative that resonates with the needs of your target market.
An effective value proposition should:
position you as a clear answer to a specific set of commercial challenges
establish your unique point of difference, and
weave a clear narrative through your career history, positioning each career move as strategically relevant to your intended direction.
This value proposition then needs to be intentionally disseminated across every touch point of your personal brand. Specifically, your:
LinkedIn profile summary
(optionally) thought leadership pieces, websites, evidence of speaking engagements and mentions in the media
These 5 steps will get you moving in the right direction:
Take an honest look at your resume. Does it do justice to your career, or does it sell you short? Does it make you look different to another, similarly qualified candidate? Does it speak into the needs of hiring managers? If not, rewrite it – or hire us to do it for you.
Examine your online presence. Does it support the idea that you’re an authority, an expert and a forward-looking thinker? If not, write a few thought leadership pieces, get interviewed by the media, start a blog – or hire us to do it for you.
Audit your LinkedIn profile. Does it grab the reader by the eyeballs? Does it tell your career story in a compelling manner, in a way that showcases your value and demonstrates your intended direction? If not, rewrite it – or hire us to do it for you.
Speaking of LinkedIn, how is your profile headshot? Is it sharp, professional and interesting? If not, get a new one – or hire us to do it for you.
Assess your interview capabilities. There’s no point in undoing everything you’ve worked so hard for by not being able to communicate your value live and in person. Are you prepared for tricky questions? Are you able to sell yourself by showing how the value you’ve delivered in your past roles will help you succeed in the role you’re interviewing for? If not, improve your job interview skills or hire us to help you with it.
Right about now, you’re likely feeling a bit overwhelmed. But fear not.
We Can Eliminate Your Success Gap.
Would you like to be able to confidently communicate your unique value to potential employers? Would job search be easier if your Success Gap was reduced to zero, like this?
Eliminating the job search success gap in careers of senior business leaders is the reason we go to work.
Contact us to learn how we can take the entire problem off your hands. In the next few weeks, your ability to market and sell yourself can increase by a large margin.
Arielle Executive is here to help you land your next big executive role.
I’d like to leave you with a quote from Rod Stryker:
“Your long-term happiness and fulfilment depend on your ability to fulfil your soul’s unique purpose and to fill the place in the world that only you can fill, making the contribution that only you can make.”