Your LinkedIn profile, on the other hand, can have a more relaxed tone.
When writing your LinkedIn profile, shake off some of your seriousness and engage readers on a more human level, with charm and spark; use analogies and glimpses into your personality to explain why you do what you do, what you stand for and what you’ve achieved.
Repeat after me: your resume must be tailored.
To. Every. Single. Job. Application.
That means you need to fine-tune your unique value proposition (and, potentially, tweak your career narrative) so that it speaks directly to the needs of individual hiring managers.
The purpose of your resume, in that respect, is to position you as the obvious, unique answer to a specific employer’s current commercial problems.
(By the way, to further improve your resume writing skills, check out my library of advanced resume writing guides here).
Your LinkedIn profile, therefore, needs to be centered around broader and more evergreen aspects of your commercial value:
The story behind your career moves; how did you get where you are?
Your biggest achievements.
Working As A System.
Let’s say you submit a job application. Your professionally written resume piques a recruiter’s interest and he hops online to learn more about you.
At that point you have a foot in the door with him; he is hoping that you can sell yourself to him, so that he can start selling you to his client (your potential employer) – and earning his commission.
Imagine his disappointment when he discovers that your LinkedIn is a carbon copy of your resume.
Opportunity to sell yourself: flushed down the toilet.
The employer never hears about you. The recruiter doesn’t get his commission and resorts eating Weet-Bix for dinner to make ends meet.
Sadness all around. It’s all your fault.
On The Other Hand, Imagine This.
He visits your LinkedIn profile and is pleasantly surprised to find the bigger story of your career.
He learns about the reasons behind your career’s many interesting and unusual twists and turns.
He discovers that you love being an Operations Director because you’ve been obsessed with order since you were a kid. In fact, at age 5 you reorganised your mum’s kitchen and informed her that by doing so you improved her productivity by 13%.
To this day you feel a high when you see an efficient, elegantly designed system.
Oh, and by the way, every month you publish a post on your LinkedIn profile, in which you show Fortune 500 CEOs how they can use data to streamline processes, reduce costs and decrease risk.