Last updated: August 4th, 2026
Netflix is famous for bringing at-home entertainment into the future. In the 1990s, it launched a streamlined DVD-by-mail subscription service and its online video-on-demand streaming service in 2007.
As the quintessential streaming service, Netflix is a cultural phenomenon — as evidenced by how ‘Netflix and chill’ has become a common euphemism for relaxing and romancing.
It’s shaped the zeitgeist through popular programs like ‘Stranger Things’, ‘Wednesday’ and ‘Bridgerton’ and the Emmy award-winning ‘Adolescence‘.
Let’s have a close look at the company’s recent share price movements – and how to invest from Australia.
Above: Netflix shares surged after the company rolled out an ad-supported tier service tier and cracked down on password sharing. Zoom out for better historical context.
How Has Netflix Stock Performed?
Netflix has a US$305 billion market capitalisation and is among the world’s top 20 largest companies.
It listed on the NASDAQ in 2002 at US$1 per share under the ticker symbol NFLX.
Did You Know?
Old-school video rental company Blockbuster famously rejected an offer to buy Netflix for US$50 million in 2000. Being too late to the streaming party sealed Blockbuster’s fate. It filed for bankruptcy and delisted from the NYSE in 2010.
Here’s are the most important milestones in the recent history of Netflix’s share price:
- After a pandemic-driven surge in customers starting in 2020, Netflix’s stock price reached an all-time high of around US$700 in late 2021.
- Its share price dropped considerably in 2022, and Netflix’s customer numbers also declined in the first half of 2022.
- By early 2023, a better-than-expected increase in subscriber numbers and the transition of the company’s leadership — with co-founder Reed Hastings stepping down as CEO — saw the share price rise 6.1%.
- Its share price rose steadily throughout 2024 with investors impressed by its revenue results and a jump in subscriber numbers.
- The peak came in mid-2025, with a share price of $124.
- Markets have been punishing Netflix ever since. The stock has been dumped by investors, dropping by 20% since 2026.
(Related: Our Pick Of The Best Trading Platforms In Australia.)
The company’s 2026 results have brought more pain:
- Revenue reached $12.25 billion, beating consensus expectations by growing 16% year-over-year. But the brutal market reaction told a different story.
- The markdown reminded us that results don’t drive stock prices. Expectations and narratives do. And the company’s conservative future guidance clashed with investors’ higher revenue expectations and a thirst for more margin expansion.
- Second quarter results missed Wall Street expectations of $12.58B by $20M, deepening the plunge.
Currently, Netflix share price is at a 52-week low of $73.
Did You Know?
We’ve reviewed 15 of the best share trading apps – many of which allow you to buy Netflix shares.
According to TipRanks, the average 12-month target price analysts have for Netflix is $73.33 USD, with an average 1-year analyst price target of $96.27.
(Related: How To Buy CBA Shares In Australia?)
Performance Metrics To Know About Netflix [NFLX].
As of August 2026, these are some key metrics for the NFLX share price from Nasdaq and Yahoo Finance:
| P/E Ratio | 22.53 |
| PEGY Ratio | 0.63 |
| Return on equity (ROE) – 10 years | 26% |
| Shares Outstanding | 4.16B |
| 3-Month Average Volume | 3.02M |
(Related: How To Buy US Shares In Australia – Without Being Ripped Off).
Frequently Asked Questions About Netflix Shares.
Consider these facts before you become a Netflix investor.
1. What Will I Pay In AUD For Netflix Stock?
Each NFLX share is valued at around US$73 as of August 2026.
Keep in mind that, as an Australian investor, the affordability of shares and the value of your profits when you eventually sell will be influenced by:
- The AUD/USD exchange rate. A strong USD makes buying stock expensive, but boosts returns when selling.
- Currency conversion and brokerage fees available on your trading platform. Higher fees eat into the funds available to invest or withdraw.
(Related: eToro Review: Still The Best Broker In Australia?)
2. What ASX-Listed ETFs Hold Netflix?
A number of popular exchange-traded funds (ETFs) that you can buy through the Australian Securities Exchange (ASX) can provide exposure to NFLX shares, including:
- Betashares NASDAQ 100 ETF (NDQ)
- Global X FANG ETF (FANG)
- Vanguard MSCI Index International Shares ETF (VGS)
- VanEck MSCI International Quality ETF (QUAL)
(Related: Best Copy Trading Platforms In Australia.)
3. Does Netflix Pay Dividends?
Netflix does not pay dividends, and hasn’t paid dividends since it was publicly listed in 2002.
4. Has Netflix Had A Stock Split?
Netflix has completed two stock splits in its history to encourage investment:
- In 2004, the company had a 2-for-1 stock split.
- In 2015, Netflix conducted a 7-for-1 stock split.
At the time of Netflix’s last stock split it was trading at around US$690 per share.
5. Who Owns Netflix Shares?
More than 85% of Netflix shares are held by institutional investors, which is often seen as a positive sign for a stock’s future prospects.
(Related: Best Investing Podcasts In Australia.)
How To Buy Netflix Shares In 4 Steps.
Before you sign up with a share trading platform to purchase NFLX stock, revisit your broader investing plan.
Does owning a slice of Netflix align with your goals, timeframes and risk appetite?
With clarity about how Netflix shares fit within your strategy, you can follow these steps to purchase shares or ETFs using a stockbroking app.
Above: Buying Netflix via one of our favourite trading apps, eToro.
1. Know The Intricacies Of Being A Shareholder In US Companies.
Owning part of US-listed companies can differ from how you hold direct shares in ASX-listed companies.
Many Aussie brokers offer CHESS-sponsored shares, where you legally hold your shares separate to the company, registered via the ASX.
However, brokers that facilitate the sale of US shares do so under a custodial model.
That is, you get all the returns and make all the decisions about your shares, such as when to sell.
(Related: Best Cryptocurrency Exchanges In Australia.)
A custodial model may provide benefits such as:
- Lower brokerage costs as the company pools your assets with other investors.
- Access to fractional investing, where you can buy fractional amounts of a NFLX share.
Important!
The custodial model is the default in the US, so it’s not inherently risky. But it’s wise to carefully select your broker to minimise the risk of losing your investment if they become insolvent.
Investing in a US-based company like Netflix affects how you pay tax. You’ll need to:
- Pay a 15% US withholding tax on dividends you earn from US shares.
- Pay income tax to the ATO which includes returns from your NFLX shares.
Speak to your accountant about whether you can claim the foreign income tax offset.
2. Choose A Stock Trading Platform That Offers Access To US Markets.
The features, pricing structures and costs of different stock trading apps available to Australian investors vary, so take your time to research and compare products before creating an account.
To invest in Netflix, you’ll want to prioritise an online broker that:
- Covers US markets and the NASDAQ stock exchange where NFLX is listed.
- Offers low-cost foreign currency exchange fees in addition to affordable brokerage costs.
To ensure you’re protected by Australian laws, it’s best to use an ASIC-registered broker.
You can confirm a broker is registered by finding its Australian Financial Services (AFS) Licence number on its website, and verifying the number via ASIC Connect.
(Related: How To Day Trade In Australia.)
Setting up an account is straightforward if you’re digitally savvy, but there will be some extra KYC (Know Your Customer) requirements. Get ready to share:
- Your name, personal contact details and date of birth.
- Your tax file number (TFN).
- A valid form of identification.
- A completed W-8BEN form to satisfy U.S. tax obligations.
- Your bank account number for depositing and withdrawing funds.
Important!
Completing a W-8BEN form during sign-up ensures you’ll reduce the amount of US withholding tax owed from 30% to 15%. The process for completing and submitting this form varies between trading apps.
3. Add Funds And Place Your Order.
With a share trading account established, you’re ready to trade. Here’s how to purchase NFLX:
- Deposit money into your account via your linked bank account or a credit/debit card.
- Use the search field to find ‘NFLX’ or the ticker symbol of the ETF/fund you want to buy.
- Enter the number of shares or purchase amount. Check you’re happy with the listed price for NFLX shares.
- Select an order type. A market order means the sale will be executed at current market rates, while a limit order lets you buy when the stock hits a predetermined price you choose.
- Finalise your purchase by clicking ‘buy’. The transaction will settle in 2-4 days, depending on the stock trading app.
Should You Buy Netflix Stock?
Netflix’s 2026 results were “underwhelming” according to Bloomberg analyst Geetha Ranganathan.
Netflix now predicts a 2025 operating margin of 31.5%, but is forecasting low annual revenue growth of around 14%.
And investors are optimistic about the diluted EPS forecast of $0.82 for the upcoming Q3 of 2026
Analyst Peter Supino — who thinks NFLX can reach US$139 per share — said he’s confident it can handle potential challenges such as threats from AI-generated content and increased competition.
Growing its revenue streams and subscriber engagement will be essential to Netflix as competitors continue to make inroads.
Important!
More than 70% of Netflix’s audience is based outside the US. It allocated around $18 billion for content development in 2025 “across genres, across countries and regions and across original and licensed content,” according to CFO Spencer Neumann.
Netflix’s strengths as a company include:
- Continued investment in original and critically-acclaimed content.
- Effective localisation of content to cater to audiences globally.
- Deeply ingrained cultural cache and loyalty of subscribers.
Challenges facing Netflix include:
- Increased number of competitors and potential AI-generated content that creates churn.
- Subscriber discontent over programming, advertising and plan costs.
- Production delays and costs due to employee and industry upheaval.
Meanwhile, Netflix Co-CEO Gregory Peters sees plenty of room for growth – see below. But then again – isn’t that what a CEO is supposed to do?
Netflix Stock: A Solid Investment?
Netflix has the largest market share in the video streaming industry, holding strong against major competitors including Amazon Prime and Disney+.
The company’s commitment to original content to engage audiences has helped it build loyalty.
But it remains to be seen whether the company can continue to grow its subscriber base and revenues at the same rate going forward and stay ahead of its streaming peers.
Disclaimer.
The information presented here is general in nature and does not endorse any investment product, market, provider, or service. It is not intended as financial advice or a recommendation to trade – or not to trade. Trading futures, shares, ETFs, options, CFDs, and forex involves a high level of risk and may result in significant losses, particularly when leverage is used. Past performance does not guarantee future results. Before trading, consider whether the product is appropriate for your circumstances and seek independent professional advice. Refer to the relevant Product Disclosure Statement (PDS) and Target Market Determination (TMD) on the provider’s website.
Jody
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