“The market is impossible.” “Recruiters never respond.” “Employers are too lazy to understand my value.” “The whole system is broken.”
I see and hear this rhetoric all the time. Especially as I’m doom-scrolling LinkedIn on a Sunday afternoon – because it feels more productive than binge-watching Netflix.
(But is it, really?).
The market is tight. Executive hiring is slow. Recruiters are often overloaded, unresponsive and guilty of trying to fit square pegs into square holes.
(Related: How Smart Executives Prepare For Job Search In 2026).
Great People Are Absolutely Being Missed.
But there is a point where blaming the “system” becomes too convenient.
If you’re active in the market and aren’t getting the results you were expecting, ask yourself a harder question – have you done everything you can to beat the market?
This question feels less nice.
I’m here to give you agency – and concrete steps that help you land your next role 4X faster.
(Related: Can ChatGPT Create A Resume That Doesn’t Suck?)
Step 1: Elevate Your Executive Brand.
More often than not, when I view the LinkedIn profile of a person who feels overlooked by the system, I immediately see the problem.
The headline is generic. The value proposition is vague.
It’s sprinkled with familiar buzzwords like “strategic”, “commercial”, and “results-driven”. But it offers no insight into the person’s worldview, values or any other differentiators.
Moreover, claiming that you’re strategic isn’t useful – because at your level it’s table-stakes.
You need to demonstrate that you’re strategic – in a way that’s relevant to the business you’re targeting.
That does not mean the person lacks value. It means the value is not legible. Undifferentiated.
And that matters, because recruiters and hiring leaders are not sitting around trying to interpret your career like archaeologists dusting off a fossil.
Important!
Recruiters are scanning for relevance, risk, culture fit and proxy indicators of ROI. If they cannot see those things quickly, they move on.
Step 2: Supercharge Your Outreach.
At the senior level, you must not rely on job boards to land your next role.
You need to do outreach.
Cold. Hard. Outreach. Yep, the kind most people don’t like doing.
But most people don’t achieve what they want in life. And if you want extraordinary results, you need to do extraordinary things.
Most of it is untargeted. Generic. Often written in a way that makes it obvious the sender has done almost no research.
That is not outreach. It is spam dressed up as effort.
Important!
It doesn’t just annoy the receiver. The bigger problem is that it wastes the sender’s time. It creates the illusion of progress without improving odds of traction.
So rather than adding more faux sympathy to the pile, I’d like to show you what world-class outreach actually looks like in the wild.
Meredith Chandler recently shared the email she used to beat 1,399 other candidates and secure a Head of Sales role.
The reason it works is not because it is clever in a gimmicky way. It works because it does two things most outreach fails to do:
- It targets the buyer’s painpoints.
- It makes the buyer feel understood.
She did not open with a long explanation of why she was amazing (even though she is). She did not ask the hiring leader to figure out why she might be relevant.
Only then did she introduce herself as the solution.
Her experience section was short. The proof was easy to verify. The social proof was built in through mutual connections. The CTA was light. Even the P.S. showed she had paid attention.
That is a very different game.
Of course, the obvious objection is that you cannot scale this kind of outreach. Yes, that is correct – and is the point.
A message like this takes work. You need to understand the company, the hiring leader, the role, the team, the likely problem, the commercial context and the angle that makes your background relevant.
Expert Tip.
But AI can speed up this type of research – ask it to pore over annual reports, podcasts, company websites and public posts.
But that is exactly why it works – because almost nobody does it properly.
Most candidates are trying to win through volume. More applications. More recruiter messages. More LinkedIn connection requests. More “just checking in” notes sent into the void.
But senior hiring rarely rewards volume. It always rewards relevance.
Find a real business problem. Show that you understand the context. Connect your background to that problem. Make the proof easy to verify. Keep the ask light. Sound like someone who has done the work.
Because in a world of people churning out low-effort work, the overprepared person wins.
I don’t want to butcher Meredith’s own analysis of why her email worked, so I’m pasting it below for you to learn from – without edits. Enjoy!
#1 The Subject Line
Arguably make-or-break.
I used his exact wording from a recent LinkedIn post.
The best way to stand out amongst one thousand other emails titled: “Interested in the Head of Sales role” is to repeat their own words back to them.
#2 I introduced a problem.
I didn’t start with:
“I’m amazing.”
“I crushed quota.”
“I was the #2 out of 160 AEs”
I made it about HIM and his current situation: a growing team of AEs with no management.
#3 I named his team members directly.
I referenced people already on the team and the outcomes they were driving.
That showed I did my homework and already thought like an insider.
#4 Only THEN I introduced the solution:
Hire me.
Not before.
#5 I kept my experience section short.
Resume attached.
Metrics included.
Numbers spoke for themselves.
No four-paragraph story about one deal I closed in 2021.
(And yes, of course I also sent an Aligned Room 😌)
#6 I added social proof.
I mentioned mutual connections he could quickly check with if he wanted validation.
Fast trust.
#7 I kept the CTA low pressure.
Instead of: “Are you free Tuesday at 2:00?”
It was: “If this is interesting, happy to chat.”
Execs are busy. I didn’t even expect a response for at least a week.
#8 The P.S.
Underrated part of cold emails.
Another opportunity to prove I researched the company. I understood the vision.
I paid attention.
Most people apply to jobs.
Top sellers run a sales process.
There’s a difference.
Even in interviews.
*Especially in interviews.