I came across this short and very old video of Steve Jobs and what really jumped out at me was how well he understood what Apple (and other companies) stood for.
The problem he is wrestling with here is marketing of big companies, but the lesson very much applies to the area of resume writing as well – a resume is the marketing piece that sells you.
Resume For Apple.
Watch this video, and think of Apple as the employee, of yourself as the potential employer and Jobs as the walking, talking resume for Apple:
(Apologies for the poor quality sound. And if you’re in a rush, fast forward to 3:20 to the part where he articulates what Apple stands for).
Does he sell it effortlessly or do you feel like he is doing the hard sell on you? Do you want to know more about Apple after watching it? Are you inspired by Apple?
Writing A Powerful Resume.
I think the point to take away is that writing a resume which lists your duties and job titles is one thing. It’s completely another to write a resume which gives the reader a clear understanding of what you stand for.
What are your values? What do you believe in at your core that makes you wake up in the morning and go to work?
Having a resume which clearly, yet subtly articulates the answers to those questions, is the key to standing out amongst a sea of other candidates.
In this video, Simon Sinek reveals where Jobs’ power in being able to market the Apple brand so effectively comes from. You’ll be able to see how it applies to you in your ability to marketing your own brand with your resume: