Of course, this approach immediately runs into the problem of relevance. Beyond a certain point, there simply isn’t enough relevant, interested leads for you to capture (or, in the context of job search, there are not enough suitable open jobs to apply for).
This leads beginner marketers to make the worst mistake of all – they begin to target less-than-ideal leads.
Your value proposition is your critical career asset. It needs to position you as someone who uniquely gets commercial realities of business decision-makers and has the skills to solve their deepest problems.
It’s not about saying how good you are.
It’s about showing people how good you are with a demonstrated and sustained track record of excellence.
To define your value proposition, you must align each of your career moves into a cohesive narrative, using every role and various points of interest to their best, and most relevant, advantage.
You’ll know you’ve succeeded when your value proposition does two things:
Enables an interested party to place your experience into context.
Provides a convincing answer to the most difficult, yet inevitable question: why you?
By the way, would you prefer for a top branding professional to craft a sharp, impactful value proposition for you? Our Sydney- and Melbourne-based resume writers specialise in crafting value proposition-centered resumes for senior business leaders.
Not a senior leader? Check out the services of our sister brand, Exceptional Resume Writers, which caters to mid-level professionals.
Tools To Seal The Deal.
Speaking of time and focus, once you define your value proposition, you’ll be ready to update your resume and LinkedIn profile.
1. Your Resume.
Clear a weekend on your calendar, eliminate distractions and make the time investment.
Before we move onto LinkedIn, one last pro tip on crafting your own resume: outsmart the technology.
Most companies use a technology called an ATS, or Applicant Tracking System, to review resumes of job applicants.
Used to be, an ATS did a cursory screen for keywords. Today, thanks to AI, they are sophisticated robots. And their main objective is to deliver the top 20% of applicants for any open requisition to their human recruiters.