7 Best e-Commerce Platforms In Australia For 2023


(48 votes, average: 4.8 out of 5)

You've started an e-commerce business. Now the real work begins - you must market to customers, catalogue your products and start taking orders online. This is where e-commerce systems become invaluable. The best e-commerce platforms act as an extra employee in your business, automating processes and processing transactions while you focus on business growth. I compared the 7 best e-commerce systems in Australia, choosing my favourite for November 2023 - so you can focus on working on your business, rather than in your business.

Last updated: December 5th, 2023

Best e-commerce platform


Even though a rookie with no coding experience can set up a store on Shopify, this is a serious, professional e-commerce platform for stores that plan to grow fast.

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Best for slick web design


Squarespace excels at creating beautiful websites. It’s less capable as an e-commerce platform than Shopify, but it’s more than enough for smaller online shops.

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Best for enterprise


BigCommerce is the best e-commerce platform for complex, multi-location Australian businesses with more than $5m in annual revenue.

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Best if you need a CRM


Wix is not just an e-commerce platform. Nor is it just a website builder. It’s a complete business toolkit that includes a surprisingly capable, yet cheap CRM.

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Opinions in this review are based on my personal experience with the products. Brands don’t get to offer editorial input nor see the review before it goes live, but may compensate me at no cost to you, if you choose to purchase a product on this page. Can you trust this review? Read the financial and editorial disclaimers.

Last updated: December 5th, 2023

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Not all e-commerce platforms are created equal. If you’re building an online store, you’ll need to look beyond the surface sheen of these neatly packaged and professionally marketed e-commerce platforms in order to arrive at a sound decision.

Each has its own different applications. Some are great for particular industries – whether that’s dropshipping, print-on-demand, or if you hold inventory, or if you sell online services.

Maybe you’ve seen those Shopify social media ads and reels where entrepreneurs are pinged with dozens of notifications in quick succession – each one a new order.

Not to burst your bubble, but becoming a dotcom millionaire isn’t as easy as these ads imply.

Choosing the right e-commerce platform is a key decision that directly impacts your ability to service your target market.

  • Get it right, and you’ll run a seamless customer experience from order to fulfilment.
  • Getting it wrong will hinder your ability to meet your customers’ expectations.

And if you get it wrong, you can’t just hit CTRL + Z and “undo”.

There’s no hack for migrating to another ecommerce platform. So I’m glad you’re here because we can prevent that from happening (or happening again, if you have an existing website).

Let’s stack the odds of success in your favour and find you the best e-commerce platform without you having to kiss a thousand frogs.

1. Shopify.

Best overall e-commerce platform in Australia.

best ecommerce platform in Australia - Shopify

Shopify is perhaps the best-known and is the largest e-commerce platform by market share (28%), with WooCommerce in 2nd place (25%), and Wix in 3rd place (12%).

So you can relax in the knowledge that this is a safe platform trusted by many small business owners.

It guarantees a 99.99% uptime, is easy to use, has intuitive drag-and-drop pages, customisable checkout options, and a host of tutorials to get you started.

It’s a platform designed specifically to support e-commerce, and even a rookie with no coding experience can set up a store in less than 5 minutes.

Other platforms like Squarespace are website builders first and foremost, whereas Shopify is a purpose-built lean, mean selling machine.

It has a decent amount of themes to choose from and customise (more than 140).


Shopify goes beyond the basics and provides advanced features and marketing tools for driving online sales.

One of the key features I love is the abandoned cart recovery automation, which is great for prompting hesitant customers.

The system sends an email to those who have abandoned their carts at checkout, but unlike other platforms, it also includes a link so customers don’t have to re-enter their details.

There are a tonne of other marketing tools, too. Let me provide a quick summary of the ones that are designed to convert sales:

  • Harness the built-in product recommendation feature that analyses customer behaviour and uses this to suggest highly targeted product recommendations.
  • Create dynamic discount codes and pricing rules, meaning you can offer things like percentage or fixed amount discounts, set up bulk discounts, and implement tiered pricing.
  • Use Shopify’s customer segmentation features to target your customers based on their purchase history, location, or other demographic insights captured within the system.
  • Create digital gift cards and provide store credit, which customers can apply towards future purchases.
  • Manage pre-orders and backorders when products are temporarily out of stock. Rather than missing out on online sales, you can still accept payments for products in high demand.

Aside from its marketing tools, its dedicated payment processing gateway makes online payments cheaper than elsewhere. Transaction fees are 1.75% + 30¢ for the Basic plan and are as low as 1.4% if you go with Advanced.


That means Shopify is great for those committed to scaling their business fast but less so for those looking for a side hustle.

The mobile app is also intuitive, offering almost complete parity with the desktop app.

You’ll have access to everything, including order fulfilment data, real-time sales and inventory updates, and product listings creation.


There are three main drawbacks to Shopify.

First, its fees are not cheap – when you transact smaller volumes. Shopify will feel expensive if your business sells $15 widgets and is turning over less than $200,000 per year.

But if your average order value is between $150 and $1,500, and your turnover is above $500,000, Shopify’s fees are very competitive.

Second, its website builder functionality isn’t as good as that of Squarespace. While it’s capable of creating beautiful websites, you’ll need to hire a developer to get the most out of it.

In contrast, Squarespace’s websites look great out of the box.

Finally, Shopify has fewer in-built applications and isn’t an open-source e-commerce platform.

An open-source platform like BigCommerce allows you to customise almost every aspect of your online store.

And because of that, enhancing your site’s functionality with Shopify can get expensive. As you grow, you’ll find yourself adding proprietary plugins.

Even though each cost is small (usually less than $20/month), this can add up over time.


Shopify is the best e-commerce platform for Australian businesses planning to hit aggressive growth targets within the next 1-2 years.

It’s a serious, comprehensive business toolkit for serious businesspeople.

Expert Tip.

If you’re building a small side hustle or don’t yet have a solid business strategy, consider a cheaper and less sophisticated e-commerce platform, such as Squarespace or Wix.

Shopify e-Commerce System Scoring CriteriaScore
Ease of use4/5
Business Management Tools4.5/5
Support 4.5/5
TOTAL 4.4/5


  • Basic – $56 per month + transaction fees (1.75% + 30¢).
  • Shopify – $149 per month + transaction fees (1.60% + 30¢).
  • Advanced – $575 per month + transaction fees (1.40% + 30¢).

Also, as an introductory offer, you get your first three months for $1 per month.

Click here for more information about what’s included in each package. (All monthly prices are based on monthly billing. Discounts can be unlocked if billed annually.)

2. Squarespace.

Best if you need a website and an e-commerce platform.

best ecommerce platform in australia - Squarespace

With Squarespace, you can rustle up beautifully designed pages.

It’s a platform that creators of all levels can get used to – a place where the entry requirements for building a site are at their lowest.

Because of its front-end aesthetics and back-end mechanics, it’s a platform that’s particularly suitable for creatives such as photographers, artists, designers, musicians, bloggers, and small businesses.

Think of it as a business card or brochure designed to take your target customers on a visual journey.

That said, it wasn’t originally built with ecommerce in mind. Its e-commerce functionality isn’t as sophisticated for running a large online store with greater inventory management and customisation needs.


In business, first impressions matter, and you won’t find a better suite of native tools for page design than those found in Squarespace.

With them, you can create beautiful and clutter-free web pages that are a delight to the senses.


Often, amateur site builders get carried away with colour schemes and cluttering the site, and they end up with a fruit salad of colours and fonts.

But with Squarespace, you decide your main palette and fonts when setting up your website, so these predetermined “brand guidelines” keep you from veering off from your identity.

You have 110 free themes in the Squarespace library, all purpose-built and meticulously crafted.

These are a great starting point and will save you hours (days… weeks…) of admin.

The quality on offer at Squarespace is far superior to the themes available on other platforms.

Also, each template is so easy to tinker with. The pre-built custom sections with striking visuals can be added to break up the monotony of text-heavy sections. Some of these custom sections include:

  • Meet the team.
  • Products and services.
  • Testimonials.
  • Scheduling.
  • Forms.
  • Charts.
  • Contact.
  • Menus.
  • Images.

There’s no need to sign up for a stock photos account elsewhere. With the integrated Unsplash, you can add images by clicking “Browse stock images”.

However, you have to pay for premium images.

Another well-received freebie is the free custom domain name on all plans. This applies to any top-level domains (TLDs) priced at $27.

Be aware that using the free domain offer as a discount for a more expensive TLD is not possible.

It also has some nifty sales features such as an inventory manager, product image zoom, bookings and scheduling appointments, and the ability to sell online products, subscriptions, and memberships (with free trials and recurring payment processing).

Squarespace has a surprising amount of SEO tools for a website builder aimed at casual online traders.

You can customise page titles, ALT tags for images, URL slugs, and meta descriptions.

Expert Tip.

The Analytics section in the back end shows you page views, bounce rate, button conversions, and search keywords, and even allows you to connect with Google Search Console for more insight.


If Squarespace wants to compete with the big fish, it needs serious investment into its app marketplace. At a grand total (sarcasm alert!) of 54 apps, it’s lagging way behind the others in this review.

It’s less than half of the next-worst when it comes to integration library (Weebly, which has over 100). WooCommerce has a mind-boggling 55,000!

The lack of advanced e-commerce features means that it’s not suitable for larger online stores, those with complex inventories, or those needing extensive customisation.

And because it’s a platform aimed primarily at a website builder rather than an online store builder, a Squarespace site requires robust third-party e-commerce features to scale your operation.

Expert Tip.

Your best bet is to add the Shopify Buy Button, an embeddable code that you can add to your site to take advantage of Shopify’s advanced features.

For as little as $9/month, you can add this code to your Squarespace site and leverage Shopify’s advanced e-commerce tools.

With a Buy Button, you can use secure checkout for payment processing with more than 100+ gateways (Squarespace only has Stripe, Paypal, Apple Pay, and Afterpay).

You can also add unlimited products, track sales and growth, and integrate orders and shipping – meaning customers can purchase products without ever leaving your ecommerce website.


If you find page design stressful, the dragging-and-dropping style of Squarespace allows you to create a professional online store with minimum fuss.

It lacks the integration capabilities and a slick order management system for scaling an operation.

It creates a delightful user experience, but its commercial viability is severely restricted. You must plug into a powerhouse like Shopify to unlock advanced commerce features.

Squarespace e-Commerce System Scoring CriteriaScore
Ease of use5/5
Business Management Tools3.5/5
Support 4.5/5
TOTAL 4.3/5


  • Personal – $22 per month (doesn’t include ecommerce features)
  • Business – $35 per month + transaction fees (3%)
  • Commerce Basic – $40 per month (0% transaction fees)
  • Commerce Advanced – $61 per month (0% transaction fees)

Click here for more information about what’s included in each package. (All monthly prices are based on monthly billing. Discounts can be unlocked if billed annually.)

3. BigCommerce.

Best for Australian companies with more than $5m in turnover.

Online store platforms Australia - Big Commerce

As the name implies, BigCommerce is suitable for – you guessed it – big commerce, that is, enterprise-level companies.

It offers everything you need to scale your business into a powerhouse with > $10m in revenue.

Expert Tip.

BigCommerce is an open-source platform, which means developers can get creative about the design and backend infrastructure.

On the Enterprise plan, you have unlimited API calls. This means you can go beyond the predetermined boundaries imposed by closed-source platforms such as Shopify. But I’m getting ahead of myself.


The tech wizards among you will appreciate the “headless architecture” of BigCommerce.

This functionality means you can separate a website’s front-end and back-end architecture.


You could have a beautiful storefront rendered by a WordPress site and the backend could be powered by BigCommerce.

Big businesses need not be afraid of migrating to an open-source platform with a headless architecture.

Your existing website can retain the same visuals and structure; you can cherry-pick the best parts of your existing model and combine them with something new and powerful.

The depth of BigCommerce is vast, so vast that if I were to add a list here, you’d probably fall asleep while scrolling.

But let me highlight one feature of the Enterprise plan that has broad appeal: Shipper HQ.

With ShipperHQ, you make your own dynamic shipping rules.

You can get as granular as you want by limiting postcodes and destinations like PO boxes, and you can automate shipping calculations from multiple warehouses and drop shippers.

With its state-of-the-art security tools, BigCommerce also offers peace of mind for its corporate clientele.

In the platform trust centre, they’re wholly transparent (and proud) about their track record of audit logging, data security, compliance with international standards, data privacy, network security, and endpoint security.

And with all that in mind, you’re going to think I’m pulling your leg when I say there are no processing fees for all plans.

Nada. Diddy squit.

Pinch me. Punch me. Me, a liar?

How dare you! It’s true.


BigCommerce is the least user-friendly platform in this review, and I suppose that’s to be expected.

With its limitless architecture and advanced tools, it sacrifices the intuitive layouts offered in Squarespace and Wix and instead pitches itself as an all-in-one e-commerce platform.

There are only 12 free themes to choose from, so if you’re a rookie, you’ve got little choice but to play with the cards you’re dealt – unless you want to fork out $150 to $399 for a premium theme.

Another little niggle is that you can’t register your own domain name through BigCommerce.

To do so, you have to buy and register with another domain registrar and port it over – unnecessary hassle if you ask me.

When upgrading your membership plan, the choice isn’t always yours and is often determined by your sales revenue. If you exceed $50k, you have to move up from the Standard to the Enterprise.

The next threshold is $180k, and the threshold after that is $400k.

You’re also limited to the number of inventory locations in each membership.

Shopify allows you to have unlimited locations on all plans (including its free plan), whereas BigCommerce goes from a maximum number of locations from 4, 5, 8, and custom for each respective package upgrade.


If you’re an established Australian business that has outgrown your current e-commerce platform, BigCommerce will unlock the next stage of your business growth.

Expert Tip.

Many e-commerce platforms deliberately water down their entry-level packages in order to create tiered packages with plenty of upsell opportunities.

But with the tiered subscriptions of BigCommerce, demonstrable value and power can be unlocked with each successive upgrade.

It’s as though a stellar platform was built in the first place, which has then been augmented over time.

So, making that leap to the next package is much easier to justify.

It’s an allin-one solution, and while it’s a beast of a platform, you have 24/7 phone and chat support on all plans if you get yourself in a tangle.
BigCommerce e-Commerce System Scoring CriteriaScore
Ease of use3.5/5
Business Management Tools5/5
Support 4/5
TOTAL 4.4/5


  • Standard – $39 + no processing fees.
  • Plus – $105 per month + no processing fees.
  • Pro – $399 per month + no processing fees.
  • Enterprise – contact for pricing.

Click here for more information about what’s included in each package. (All monthly prices are based on monthly billing. Discounts can be unlocked if billed annually.)

4. Wix e-Commerce.

Great e-commerce platform with a built-in CRM.

best ecommerce platforms australia -  Wix

Wix is often pitted against Squarespace, since it’s another ecommerce platform that started out as a drag-and-drop website builder.

But there are some distinctive differences between the two, and Wix just slightly edges out Squarespace when it comes to the overall online shopping experience.


Firstly, Wix eCommerce offers over 70+ payment gateways worldwide compared to the meagre amount offered by Squarespace.

With multiple payment options, this gives your customers more flexibility over how they purchase from you – making your products more accessible to the wider market.

Customisability is where Wix excels.

For starters, you have eight times as many pre-built themes (800+) and over five times as many integrations and apps (300+).


While Wix isn’t an open-source platform, it offers a host of tools to customise your site and make it look unique.

One of these advanced tools is Wix Velo (previously Corvid), which is a full-stack development platform used to add advanced commerce functionality to your Wix website.

When switched on, Velo enables you to build custom backend logic using JavaScript and CSS to handle complex data processing, API integrations, custom animations, and so much more – the floodgates of creative freedom are wide open!

As for e-commerce capabilities, Wix has a few key features for growing an online business and is pretty much on par with Squarespace, with a couple of exceptions.

What I love about Wix is the built-in video maker to create promo videos, product demos, and social posts.

Oh, and you’ve also got telephone support, unlike Squarespace. But you could argue that it’s more of a necessity for Wix, given its UI is more complex to manipulate for new users.


Wiz, the built-in SEO tool, is also helpful for those whose eyes glaze over and suddenly develop narcolepsy when the subject is brought up.

The wizard guides you through optimising your website step by step and strips away the technical veneer that so often accompanies the subject.


With all the additional customisations, and the lack of uniformity in the backend (compared to Squarespace), it’s easy for Wix sites to become cluttered.

Pages with poor readability and navigation will repel your customers, so be mindful when building. Less is more. There’s a reason why boundaries are imposed in Squarespace.


Perhaps the most limiting feature of Wix is that it doesn’t transfer across platforms.

So what happens in Wix stays in Wix… If you decide you want to upgrade to another platform, you have no choice but to start from scratch.

Among Wix’s other shortcomings is its absence of key inventory management features.

If you have a decent portfolio of products, the lack of low-stock alerts, inventory turnover analytics, and demand forecasting make it hard to control.

You can, of course, integrate with a third-party app, but you’ll have to pay for the luxury.


Wix is great value for money for those looking for a healthy balance of customisability and key features. Their lowest price plan is actually the second cheapest in this review.

Weebly’s basic package comes in at $10 per month but lacks the depth and features that Wix’s Core plan has.

If there was a beauty pageant for e-commerce platforms, there’s no question that Squarespace would be crowned Miss Ecommerce 2023; but Wix is less concerned with looks and more about performance, so in a race between the two website builders, Wix wins by a hair’s breadth.
Wix e-Commerce Platform Scoring CriteriaScore
Ease of use5/5
Business Management Tools4/5
Support 4/5
TOTAL 4.2/5


  • Light – $15 per month (doesn’t include ecommerce platform)
  • Core – $30 per month + processing fee (2.9% + $0.30)
  • Business – $44 per month + processing fee (2.9% + $0.30)
  • Business Elite – $179 per month + processing fee (2.9% + $0.30)
  • Enterprise Plans – Request a call.

Click here for more information about what’s included in each package. (All monthly prices are based on monthly billing. Discounts can be unlocked if billed annually.)

5. Square Online.

Good e-commerce platform for physical retail shops.

ecommerce platforms in australia

Here’s a wild card for you – particularly if you run a brick-and-mortar shop, a mobile business such as a food truck, or a boutique selling crafts at fairs.

Square Online (not to be confused with Squarespace) is a physical payment processor and online storefront rolled into one.

The point-of-sale (POS) system is easy to use and free to get started, though you’ll need to grab a Square reader (prices start as low as $39), which allows you to accept card payments anywhere on your smartphone or other devices.

But Square does more than just act as your payment processor. A subscription comes with a digital storefront to build your digital identity.


Square Online is one the few e-commerce platforms to offer a free subscription package, which includes a generous breadth of key features that you need to execute your sales.

My favourite feature is the synchronisation between your offline and online stores. Regardless of where and when you accept payment, your inventory will automatically be updated.

Accuracy inventory plays a key role in analysing trends, product performance, and safety stock thresholds – preventing you from going out of stock.

One bonus that’s exclusive to Square Online is the self-ordering option. With this, you can place QR codes around your physical store, pop-up location, or the premises that you operate from (or even in sales brochures and flyers).

When a customer scans these codes, it initiates a seamless order and the checkout process. There’s even an “open tab” option, allowing customers in restaurants and bars to keep a tab going and pay at the end of their

And the best part? Transaction fees for Square are only 2.2%.

While that may not sound like a huge amount, Squarespace charging 3% represents an additional 36%. So, a business taking $50,000 in a year would pay $1,500 to Squarespace and $1,100 to Square Online in transaction fees.

The difference is not something to be sniffed at.

Last, if your business runs from multiple locations, you can create unique business profiles for each, with specific business hours and bank accounts.

Simply head to your Square Online Overview page and assign items from your Square Item Library to each profile. To reiterate: there’s no additional cost for multiple profiles like with WeeCommerce.


Despite the competitive transaction fees, some will find Square’s annual billing and lack of month-to-month billing restrictive.

Expert Tip.

Another fee to be mindful of is the $0.50 local delivery fee applied to every order. That’s pretty annoying if you’re selling products from a mobile pop-up shop where customers are coming to you.

This can quickly eat into your profits, particularly if you’re selling low-value products (anything less than $10).

While you have the choice of whether to cover the transaction fee or pass on to your customers, it puts you in an awkward predicament where you have to choose between inflating prices and annoying customers or taking the hit yourself.

As you delve deeper into Square, you might encounter additional costs, such as fees for advanced restaurant tools.

The limited customisation choices built into Square mean the only way of circumventing your problems is to spend and upgrade with integrations.

A major source of frustration in the developer community is this lack of customisability.

The site editor doesn’t allow you to insert custom CSS. That means you’re stuck with the “style picker” that basically replicates the same layout in 20 different colour configurations.

There’s no true drag-and-drop functionality, and the page designs are entirely vertical.


Square Online is a niche product and offers businesses an easy way to integrate their omnichannel sales. It bridges your online and offline operations by syncing your inventory so it’s easier to track and manage.

As far as the website builder and ecommerce functionality is concerned, it’s relatively basic, but it’s rare in that it offers a fully functional base package free of charge.

So you can easily get to grips with the platform and see if it meets your basic requirements.

You’ve nothing to lose by signing up and having a play around, except maybe a bit of time. Check it out.

Even if it’s not right for your business, it might be the perfect tool for running a one-off charity event or for your local sports team’s gala.

It’s the best platform for in-person sales.

Square e-Commerce System Scoring CriteriaScore
Ease of use4/5
Business Management Tools3.5/5
Support 4/5
TOTAL 3.9/5


  • Free – $0 per month + 2.2% processing fee + $0.50/order
  • Plus – $36 per month + 2.2% processing fee + $0.50/order
  • Premium – $99 per month + 1.9% processing fee (no delivery fee)

Click here for more information about what’s included in each package. (All monthly prices are based on annual billing. Monthly billing is unavailable.)

6. WooCommerce (& Woo Express).

Best for extensive features & integrations.

Best Online Platforms in Australia

WooCommerce is owned by Automattic, which is the operator of WordPress.com. And it’s another open-sourced titan, just like BigCommerce. In the clash of these titans, BigCommerce is dwarfed by WooCommerce with its plugins, themes, and gateways.

It features a mind-boggling 55,000 plugins and 1,400 themes, and you can accept payments online from over 100 gateway providers.

As far as the market share of e-commerce platforms is concerned, WooCommerce is a close second (25%) to Shopify (28%) and is trusted by three million active customers.

WooCommerce is a free-to-use plugin, meaning you can “theoretically” open an online store for $0. However, the reality is that you’ll need to integrate apps to make your online business functional.

Did You Know?

Hot of the Press! To bring together a package that rivals those mentioned in this article, in March 2023, WooCommerce launched two all-in-one plans under the Woo Express brand: Essential and Performance.


According to data from W3Techs.com, WordPress dominates 63.1% of the market share of content management systems. WordPress is the god of content management systems, and in WordPress we trust.

So, if you are familiar with the WordPress platform, then you’ll find WooCommerce a walk in the park. If not, there’s a fairly steep learning curve you need to ride out.

As I mentioned earlier, there’s a mind-boggling amount of integrations, totalling over 55,000 and growing by the day. The next closest in this review is Shopify with 8,000+ and BigCommerce with 1,300+. Crazy, right?!

Being a subsidiary of WordPress, WooCommerce makes it possible to turn any WordPress website into a functional e-commerce store.

Marketing tools, SEO tools, inventory management, you name it – you’ll find everything you need for selling online. If you can conceive it, WooCommerce can help you achieve it, and that’s no exaggeration.

There’s also a WooCommerce Payment feature, which is ideal for those running both online and offline channels, and it’s a worthy adversary of Square Online.

Except, the WooCommerce POS goes one step further with its “Tap to Pay” functionality.

With your iPhone (and the WooCommerce Mobile App), you can take contactless payments without needing a terminal or any additional hardware.

Here’s a breakdown of what it costs to take in-person payments in Australia:

  • Australian credit or debit cards 1.75% + $0.30.
  • Non-Australian issued cards 3.25% + $0.30 AUD.
  • Currency conversion +2%.

(Related: Best International Money Transfer Providers).


While the WooCommerce plugin is 100% free, there are inescapable hidden costs if you want to scale your online store.

Many don’t realise the hidden costs until they’ve already invested time and money into their venture.

So before embarking on your WooCommerce adventure, be sure to cost up the following:

  • Domain name registrar fees.
  • Hosting provider fees.
  • Premium WooCommerce theme.
  • Payment processing merchant integration.
  • Advanced shipping features integration.
  • Email marketing tools integration.

It’s likely to work out much cheaper if you go with the new Essential package.

Regardless of which package you go for, if you’re in Australia, or any other country outside of the U.S. for that matter, you’ll be paying an additional 1% per customer transaction.

There’s virtually no support with WooCommerce, and if you need assistance, you’ll find yourself going around in circles on their Contact Us page looking for nonexistent contact details.

If you want to get in touch, you’ve got to trawl through the FAQ pages.

Even the web chat, HappyBot, makes you jump through several hoops to raise a ticket. Curse you, HappyBot!


If I haven’t made this explicit already, let me say it again louder for those at the back: WooCommerce is the most feature-rich e-commerce platform, and you can get involved and suss out the platform without parting with a single cent.

I love the unparalleled availability of apps and integrations, but the built-in functionalities for inventory management and analytics are weak for the Woo Express plans.

Expert Tip.

To get the most out of WooCommerce, you’ll need to integrate apps and plugins. But the more you use, the harder it will be to master since you’re effectively learning several platforms at once.

And costs can quickly spiral out of control.

It’s important to note that WooCommerce is a plugin, and you need a WordPress site to connect it. Other content management systems aren’t compatible.

Woocommerce e-Commerce System Scoring CriteriaScore
Ease of use4/5
Business Management Tools4.5/5
Support 4.5/5
TOTAL 4.1/5


WooCommerce – $0 (a free-to-use plug-in)

Woo Express (all-in-one WooCommerce packages):

  • Essential – $39 per month + processing fees.
  • Express – $70 per month + processing fees.

Processing fees are 2.9% + $0.30 for each transaction made with U.S.-issued credit or debit cards. For cards issued outside the U.S., there’s an additional 1% fee.

Click here for more information about what’s included in each Woo Express package. (All monthly prices are based on monthly billing. Discounts can be unlocked if billed annually.)

7. Weebly.

Good e-commerce platform for side hustles.

top ecommerce platforms in Australia - Weebly

Weebly, a sister company of Square, is a simple ecommerce website builder that’s a natural competitor to Squarespace and Wix in terms of functionality.

It makes good use of intuitive drag-and-drop page design, and you need very little technical know-how to bring your online store to life.

For that reason, it’s great for beginners who are dipping their toes into the ecommerce world, but ambitious and hungry entrepreneurs starting out might quickly grow out of the limitations and find themselves yearning for more.

Let’s kick a few tyres and see how things look under the bonnet.


Weebly is the most affordable paid package offered by the best ecommerce platforms in this review. If you can grin and bear not using a custom domain, the free package is as good as they come.

It comes with SEO tools, lead capture tools, inventory management, a shopping cart, and the ability to list unlimited items.

That’s insane when compared to Squarespace and Wix. You’re paying a monthly subscription of $35 and $30 respectively to unlock those features. Take a bow, Weebly.

And if you’re willing to part with a little more, or if you want to sell digital products like ebooks, then you can unlock these features for a mere $10 a month.

When we get to the cons sections, it’s worth bearing the price in mind.

It has slick mobile app features that allow you to customise your small online store, such as the drag-and-drop builder, order fulfillment, inventory management, analytics, and integrated Square POS.

It’s straightforward to use, and you can create both mobile- and desktop-friendly sites using the app.

Weebly is also one of the handful of builders that have ad-support built-in, so you can quickly get set up for showing ads and earn a decent side income for a blogging business or any business that’s pulling in a decent amount of traffic.

Most other platforms require integrations with third parties such as Google AdSense.

Another in-built feature that comes in handy is the native integration with 99Designs. If you’re allergic to technical work and website building brings you out in hives, then you should consider having your website professionally built (prices start at around $450).


It’s slim pickings when it comes to site templates. There’s a handful of good, many bad, and some are downright fugly themes. Most are outdated and in need of some serious TLC.

I reckon if you let a monkey hit the keyboard at random an infinite amount of times, it could type out the code for templates that are better than the library on offer at Weebly.

What Weebly also lacks where Squarepsace and Wix deliver is the ability to grab free images from libraries like Unsplash.

I guess you’ll just have to go through the rigmarole of signing up for free trials for stock photo websites (but don’t forget to cancel those memberships straight away).

As far as shopping online is concerned, the cap on the number of products you can list with Weebly is about the most restrictive there is. So many others offer unlimited listings or cap listings at tens of thousands for their basic packages.

For Weebly, the caps for product listings are: Free (0), Personal (10), Professional (25), Performance (unlimited).

The platform also places ads on free websites, and these can only be removed by upgrading to a paid plan. That makes sense, I guess. Nothing in life is ever truly free.


You get what you pay for with Weebly. In fact, you get more than what you pay for. Don’t get too hung up on what’s lacking.

The seamless integration with Square’s payment suite makes life so much easier for pop-up shops and brick-and-mortar stores.

It kinda makes me wonder why they don’t just disband the Square Online web builder and merge the two services. Weebly’s web builder is far superior in comparison to Square’s.

That said, for those serious about online selling, a purpose-built ecommerce builder like Shopify or BigCommerce will help accelerate your growth. Those who start off small with Weebly are likely to stagnate and stay small.

That’s why it’s perfect for side hustles; it’s not going to break the bank if you take the occasional break to pursue other projects.

Weebly e-Commerce System Scoring CriteriaScore
Ease of use3.5/5
Business Management Tools3.5/5
Support 4/5
TOTAL 3.7/5


  • Free – $0 + transaction fees (2.9% + $0.30)
  • Personal – $10 per month + transaction fees (2.9% + $0.30)
  • Professional – $20 per month + transaction fees (2.9% + $0.30)
  • Performance – $35 per month + transaction fees (2.9% + $0.30)

Click here for more information about what’s included in each package. (All monthly prices are based on monthly billing. Discounts can be unlocked if billed annually.)

How I Chose The 7 Best e-Commerce Platforms In Australia.

Just a few minor points to make before we get underway with our review of the best ecommerce platforms: almost all of those featured in this article offer website building, ecommerce capabilities, and web hosting services rolled into one.

So, as far as web hosting is concerned, I won’t be devoting any specific airtime to it.

Hosting is pretty standard feature in the ecommerce platform market, and it’s more relevant for those who are using a website builder like WordPress to build an ecommerce website from scratch.

Also, all platforms herein, with the exception of Weebly, offer multichannel integration, allowing you to connect to your social media platforms (Facebook, Instagram, etc.), and some allow you to connect to other channels such as Amazon, eBay, and Etsy.

So, I’ll avoid repeating myself regarding multichannel selling in each successive product.

Oh, and the same goes for unlimited bandwidth too. Many online commerce platforms like to plug this in their marketing campaigns, but it’s nothing to get hyped up about. All plans for all platforms featured here offer uncapped bandwidth.

Right, let’s get down to business…

Final Words On The Best e-Commerce Platform In Australia.

I work with and consult a vast number of Australian ecommerce companies, and whenever the subject of the best ecommerce platform comes up, I find myself repeating the same thing:

“Get it right the first time.” Setting up your online business requires a tonne of planning and effort, which can all be rendered a waste if you decide to throw in the towel on your ecommerce platform and move to another.

One seemingly small decision could prove to be very costly and disruptive – as is so often the case in business.

You’ve seen now that not all ecommerce platforms are created equally.

Please don’t underestimate the importance of getting this right. Give it some serious thought and mull things over before choosing the first that catches your eye.

To help you recap, here’s a useful summary table of the best ecommerce platforms that we’ve analysed throughout this article.

Lowest price plan (excl. free)$56/month$35/month$39/month$30/month
Transaction Fee (lowest price plan)1.75% + 30c3%$02.9% + 30c
Free trial length14 days14 days15 days7 days
Free basic planXXXX
Plugins / integrations8000+541300+300+
Payment gateways100+565+70
Multi-channel integrationYesYesYesYes
Open-source platformNoNoYesNo
Free hostingYesYesYesYes
Phone supportNoNoYesYes

Augmenting Your Online Store With AI Tools.

The rise of AI has made web design and customisation easier than ever. Generating complex code used to be the realm of the developers, but now even a newbie has access to game-changing tools.

You’ve heard of ChatGPT, and you might have dabbled with it for bits of work and life admin (emails, translations, research), but you may not have used it to create awesome functions on your ecommerce website.

You can create things like:

  • Web forms.
  • Accordions for FAQs.
  • Sliding scale price calculators.
  • Chatbots.
  • Interactive charts.

Another great feature for ecommerce platforms would be a “virtual try-on” where users can visualise how products would look on them or in their space.

And you can do all of the above in a few easy steps:

  • Simply type your prompts into the AI tool; for instance, “Create me the code for a sliding scale price calculator for three different service packages (Basic, Pro, Advanced). The sliding scale should move up in increments of $10.00, $20.00, and $30.00 for the three packages, respectively. Each increment represents an additional day. The minimum contract length is 30 days, the maximum is 365 days.”
  • Copy and paste the code into an “embed” page element on your ecommerce website to see what it looks like.
  • You’ll likely need to go through a few iterations to get it exactly the way you want, but it’s all about trial and error.

A Word On Real-Time Shipping For e-Commerce Platforms.

Most of the best ecommerce platforms tie in with regional and international shipping services to meet the diverse needs of consumers.

Real-time shipping (RTS) provides your buyers with an exact shipping rate at checkout, and it’s calculated based on several factors such as shipping origin and destination, weight, value of the shipment, dimensions, and requested speed of delivery.

As a result, you’ll get:

  • Accurate shipping rates which won’t leave you out of pocket.
  • A more transparent customer experience.
  • Reduced manual effort (no need to calculate or carry out data entry).
  • International shipping provision.
  • Real-time tracking of shipping status and prospective dates of arrivals.
  • Automated sales tax calculations.

It’s really not worth trying to save a few bucks by manually managing your shipping. Scaling your operation just isn’t possible if you plan on micromanaging every aspect.

Before Launching Your Ecommerce Store… Test!

Stop what you’re doing right now, and just hold your horses for one moment.

What’s more important to you?

Launching your ecommerce site and declaring to the world that you’re now in business, or launching a fully functional ecommerce platform?

Okay, so while the two might not be mutually exclusive, the latter is the most important. It’s no good launching a site that’s crawling with bugs. Doing so will damage your brand.

Expert tip.

A bug-free user experience (UX) increases the likelihood of a customer hanging around long enough to make a purchase – and increases the likelihood that they’ll return.

So you’re going to need to subject your site to a phase of rigorous testing. Here are seven tests you can perform, even if this isn’t your forte:

  • Functionality Testing: Verify all functionalities of your website work as expected. Test interactive elements, forms, navigation, search functionality, user registration, and account management.
  • Cross-browser Compatibility Testing: Test your website across different web browsers (such as Chrome, Firefox, Safari, and Edge) to ensure consistent rendering.
  • Responsive Testing: Check how your website responds and adapts to different screen sizes and devices, including desktops, laptops, tablets, and mobile devices.
  • Performance Testing: Assess the performance and speed of your website by conducting load testing, stress testing, and measuring page load times.
  • Usability Testing: Evaluate the user-friendliness and intuitiveness of your website. Test navigation, clarity and readability of content, and overall ease of use.
  • Content Validation: Review and validate all web copy, including headings, paragraphs, links, and multimedia elements, to ensure accuracy, consistency, and proper formatting.
  • SEO Testing: Assess the search engine optimisation (SEO) elements of your website, including meta tags, URLs, headings, and keyword placement. Be sure to sign up for Google Search Console and run a diagnostic on page indexing (to ensure your pages are visible to search engines).

Don’t skip this part and be sure to regularly retest your website after bug fixes or updates to ensure ongoing quality and functionality.

It’s a good idea to enlist the services of friends and family to gather their feedback. While they may not have the technical knowledge, they’ll be viewing your website through a customer’s eyes.


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2 responses to “7 Best e-Commerce Platforms In Australia For 2023”

  1. Your review is excellent, and I agree – you can’t beat Wix. I’ve been using it to power my online clothing store for the past 6 months, and I love it. Do you think I’ll need to switch to Shopify once my business grows?

    • Hey Tammy. Wix is seriously underrated and makes a lot of sense when you’re starting out. Spotify does begin to make more sense once you start growing beyond one location or about $1M annual revenue.

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