I’ll be writing a comprehensive review of this product in the near future.
In business, things can change quickly. Social media, personal branding and recruitment technology are in a constant state of evolution, which means I must stay on top of trends and look out for the next big thing.
Part of that means keeping one eye permanently fixed on LinkedIn Labs, the company’s innovation division.
Love it or loathe it, LinkedIn has been a key player in revolutionising the recruitment industry, and it’s always interesting to see what kinds of projects they have on the go.
So when I heard about LinkedIn’s new Resume Builder tool, I couldn’t resist checking it out. After all, if it really lives up to its claim to instantly arm you with a stand-out, effective resume, my Sydney- and Melbourne-based resume writing services could be in trouble.
Let’s just say, I’m sleeping easy.
After taking the LinkedIn Resume Builder for a test spin, it’s my opinion the tool doesn’t even come close to the needs of today’s job seekers – especially those at management and executive level.
(By the way, to further improve your LinkedIn profile, check out my library of LinkedIn guides here).
Why Does The LinkedIn Resume Builder Fail?
After a decade of running HR & recruitment for top-tier Australian companies, and now in my role building personal brands for senior management candidates, there is one job search mistake I see people make time and time again:
Copying and pasting a resume to create a LinkedIn profile, and vice versa.
And at the end of the day, that’s exactly what the LinkedIn Resume Builder does: it attempts to leverage the single biggest no-no of resume writing.
Similarly, your motivations, what you’re like to work with, and your guiding professional philosophy – all essential inclusions on your LinkedIn profile – are space-wasters on your resume.
Tone-wise, your resume is an invitation to tea at Buckingham Palace, whereas your LinkedIn profile is an invitation to a networking BBQ: decidedly more casual in tone, but still professional.
Taking The Builder For A Spin.
Not satisfied to simply assume the Resume Builder is a waste of time, I took it for a test drive, using the tool to create my own “beautiful resume.”
I fed it my own LinkedIn profile and here’s what it spat out:
And here’s page 2:
In a sea of problems, these are the 3 most stand-out concerns:
1. Formatting & Design.
For a self-proclaimed “beautiful resume,” my Resume Builder-created resume is pretty darn ugly.
That’s a problem because looks matter: in a recent Forbes study, recruiters said professionally written resumes were 40% better organised and readable than those written by candidates.
And with recruiters spending less than 10 seconds before deciding to love you or leave you, you want to make sure you have every possible advantage.
My Resume Builder resume neglects to include some of my proudest accomplishments, simply because they weren’t appropriate for public consumption.
Helping another switch into a competitive industry.
Landing a game-changing client.
These are things I’d want a hiring manager to know, but would not delve into on my LinkedIn profile.
Equally problematic is the inclusion of information most recruiters don’t need to see.
My LinkedIn Summary section is far too long for a resume, and my Skills section is a proper mess: listing 50 skills on your resume – many of which are variations of one another for SEO benefits – is a sure-fire way to lose a recruiter’s attention.
How To Make Your Resume Stand Out?
Ultimately, my Resume Builder resume wasn’t going to be effective because my LinkedIn profile didn’t give it the proper information to work with.
I’ve spent years honing Arielle’s resumes, which earn consistently strong feedback from both candidates and recruiters, and here’s what I find works when it comes to writing a genuinely stand-out resume:
1. Clean Design.
Break your resume up into manageable chunks of information, using font, spacing, and headings to draw the reader’s eye deeper into the document.
Justifying paragraphs looks much cleaner, and be sure to leave some white space. I also like to use columns to present key skills and assets: it allows me to present 10 to 20 skills (no more) without taking over the document, as happened in my Resume Builder resume.
2. Sharp Value Proposition.
Keep the summary on your resume to 1 or 2 short paragraphs. I like to open with an “I am a” sentence, or some variation, that includes keywords around title and experience level, and then include a description of top skills as they relate to the job.
With some clients, I’ll bold keywords and terms to make it easier for a recruiter’s scanning eye.
3. Recent Employment Summary.
The Resume Builder resume completely lacks an Employment Summary, which is understandable in an American context – the land of the 1-page resume.