The dating game is often characterised by pre-occupation with facts:
“He is witty.”
“She is intelligent.”
“He drives an Audi.”
“She is a banker with UBS.”
“That’s a pretty sharp suit.”
“She is quite pretty.”
Of course, it’s not really those facts that we care about. Rather, we use those facts to put together a story about the other person.
And this story may or may not match the future we envisage for ourselves.
Impressing Your Employer.
The job-seeeking game is similar in a sense that you, as a potential employee, try to impress your potential employer with facts:
“Here are my achievements.”
“Here are the companies I’ve worked at.”
“Here are people who will vouch for me.”
You’ve probably guessed it – your prospective employer doesn’t care about those facts per sè. He is also using them as proxy indicators to put together a story about you.
And he is hoping that the emerging story about you is:
“I’m Capable Of Solving Real Problems In Your Business.”
Your job as a job-seeker, then, is to tell this story to your prospective employer in a most compelling, moving, noticeable, powerful way.
In the past, the two real opportunities you had to do it were:
Since social media gained traction, that scope has widened. LinkedIn is the next most obvious place employers will try to find breadcrumbs of information to build up a more comprehensive story about you.
Google Search Is Next.
If you’ve been in the game of, for example, managing commercial developments in Sydney for the past 10 years, what does search a search for your name coupled with a few keywords from that field return?
- a blog on which you discuss challenges in the building industry?
- a Twitter account with a feed of interesting articles and discussions?
- a LinkedIn account with a healthy, active network of project managers, developers and contractors?
- a Scoop.it newsletter, published by you, which provides advice for those looking to enter the industry?
- a collection of guest blog posts in which you share secrets of making large-scale projects run on time?>
- an interview you did with an industry magazine, which offered your perspective on the Barangaroo development?
- a video of you speaking at an industry event about the impact of emerging technologies on future of commercial development?
- a collection of videos you’ve produced which share tips business owners can take in choosing a builder?
The New Resume.
Above examples will apply to you less or more, depending on which role and industry you’re in.
Despite any of that variability, the first page of Google, together with your social media platforms, are increasingly becoming your resume in 2014 and onwards.
They contain the pieces of information employers will use to put together their story about you.
This is particularly true if you’re in executive, technical and creative professions. And even more so, it applies to you if you want to be in the running for jobs which never get advertised – jobs reserved for the movers, shakers and influencers of this world.