So, in 2017, the question becomes not so much a case of “should you put your voice out there” (you should) but “how do you write something that rises above the already overwhelming cacophony of chatter”?
You rise above the noise by not adding to it. You rise above the noise by saying something meaningful, unique and real. Not by saying what you think people want to hear.
“Experts” all over the Internet are pushing insincere self-promotion over authenticity.
If anyone tells you that crafting a slick headline matters more than expressing a valid, passionate point of view, run in the other direction.
I promise you will not enjoy this approach to content creation, and will soon abandon it. Also, it will likely result in you adding to the cacophony versus rising above it. And there’s already plenty of noise online.
Or maybe you’d rather nurse your stress at the pub. Fair enough. But if that’s you, listen up.
You live in an age where building your personal brand is part of your job – whether you like it or not. Think of it as the online version of all those functions, networking events, dinners and (errgh) after-dinner drinks you’ve attended throughout your career.
You know your job doesn’t stop when you close your laptop. And neither should the energy and attention you apply to your profession.
Is Your Personal Brand Lacking?
Stop making excuses and give content creation a go. Pick something you’re fired up about and spend 3 hours writing a post for your LinkedIn profile.